An Instagram promotion is also called an Instagram ad, and there are different types of these ads. A sponsored post is a non-paid message which you pay to display, usually because it mentions your product or service. The purpose of the promoted post is to increase your exposure on Instagram like, just paid ads to do on Google. People that follow you will see them in their feed. That is why Instagram promotions are so popular.
Instagram promotions work if they are tailored to an account’s target audience. This means they must use visual elements the viewers resonate with. Video promotions yield greater results than pictorial ones, and humorous posts are preferable. Advertising costs should also be kept to a minimum.
This article goes over whether it is worth it to use ads on Instagram or not. You can also get data about whether or not this promotion is effective in gaining followers. This depends on what you read below, but some things might be actual no matter what:
1) People enjoy free stuff and want to win them;
2) No one likes people who only advertise their product (it is boring);
3) You can permanently lose followers because of your poor content;
4) The more money you spend the better reach you’ll get;
5) If your content doesn’t match with your potential customer’s expectations, then you will see no results quickly.
Is it worth it to promote on Instagram?
There are statistics about the effectiveness of promoting your business on Instagram. The report shows some interesting stats about how much people spend, use different ad types and get results from their campaigns. If you want to create an Instagram promotion for your brand or product, it is important to know what customers generally do to make your ad work better. You can then create a strategy that will be more effective than others.
For example, you should think about where you place ads (in which locations with most users), if you use pictures with text (which type of pictures) and when is the best time to run the campaign (when people most likely want to buy). The purpose of this article is not only to show well know facts but also to give you the best tips and tricks. So, the statistics below show how much money people spend per day on Instagram ads:
1) The highest amount of money spent on any social network is $4 million;
2) On average, a person spends around 22 dollars (per month);
3) People who want to promote their products or businesses that previously had bad experience with online
promotions plan to spend around $10 for one promotion;
4) You can expect more people to use Facebook advertising instead of Instagram promotion because it reaches more customers;
5) Small companies (with less than 100 employees), such as restaurants, bars and cafes plan to spend an average of $500 during one promotion.
Some Insights on Promoted Posts
If you want to run a campaign via promoted post, this is how much money you can expect from your campaign. The average amount of followers that tend to buy something after seeing a sponsored post is less than 1%. In general, the more you pay for your ad placement – the more followers will look at it.
However, there are no guarantees that all those who see your message will click on it and check out your profile page. It should also be noted that there isn’t enough proof if Instagram promotions help gain new customers or not. Here are some more interesting data from our research:
1) Only 3% of marketers run their campaigns on Instagram;
2) There are no stats that show how small companies or individuals can get more followers per dollar spent on advertising, but this is a common problem for large corporations. They have a lot of money and want to spend less when they promote their products. This makes it hard for them to obtain a nice ROI in case they spend a lot of money on promotion;
3) Most marketers who run their promotions via Instagram spend above $100 each month. The most popular ad type is photo/video content (even though only 8% of marketers use it);
4) In general, 74% of advertisers said that the advertisement is successful when people click on their advertisement and visit their profile page or see their website.
Create Context Meant or Ads
What does this mean? If you want to get more followers, you should create your content for ads. Use different pictures (with text, without it) and place them in suitable locations (check this article out). Also, consider that Instagram promotion can be really expensive if you spend large amounts of money per month.
This restricts many brands from using Facebook ads or other social networks because they don’t want to lose lots of money at once only via one campaign. Another piece of very important information is that Instagram promotion does not always work. There are many reasons why your campaign can fail, such as:
1) Your advertisement has bad quality – this means that it doesn’t look professional and users will ignore it;
2) Your ad has noise or other types of unrelated content (users don’t like it);
3) Hashtags in the description can be found elsewhere and you get no advantage from them at all;
4) Your advertisement is not targeted – people who don’t like your product won’t visit your profile or website;
5) You didn’t save money for future campaigns;
6) The competition among other advertisers has grown stronger.
7) You target people who have nothing to do with what you offer. For example, if you want to promote a phone case – targeting people who love pets won’t help because they probably won’t buy the product.
How to Evaluate Instagram Ads
In the end, make sure your ad is relevant, well-made and targeted. Don’t forget about Instagram promotion success metrics, such as:
1) Likes – don’t expect a lot of likes from your ad unless you have a large budget;
2) Impressions – they usually do not affect how many people click on the advertisement because most users skip them;
In conclusion, marketing via ads can bring lots of new customers to your business if done right. 3) Reach – is when people see your ad in front of their eyes when they use Instagram every day, but again this metric only works if you have a big budget. Before creating an advertisement, check out what others are doing so you can plan where you want to be in the future.
Does Instagram promotion help gain followers?
Yes, it does. There are many different types of tactics that require no money at all. For example, you can post links to your website in the Instagram bio;
Another way is hashtags – they help you gain exposure and followers if done right (find out how). If you don’t plan on spending a lot of money on Instagram ads then I recommend you create your content for ads (photo/video) which will save lots of money because other types cost more;
When promoting via Instagram make sure to be active by creating 3-5 pictures per day and getting as much exposure as possible via hashtags or other people’s profiles who have large audiences. It takes time, but it will pay off eventually so don’t give up. Instagram promotion helps gain followers if done right and with a lot of patience. If you plan on spending a lot of money on ads make sure to do your research first so you don’t end up disappointed.
How much should you spend on promotion on Instagram?
Instagram promotion can be really expensive if you spend large amounts of money per month. On average, a brand spends between $1-5 per 1000 targeted users, which is a lot compared to other social networks such as Facebook where you only pay for the advertisement and not for people who will see your posts because they’re already following you.
This restricts many brands from using ads on Instagram because they don’t want to lose lots of money at once only via one campaign. Other brands use Instagram promotion but they spread out their budget over several months so they don’t lose everything at once. Be smart with your money and pay attention to how much you can spend without losing too much if it doesn’t work for you.
Is an Instagram promotion not working?
When running marketing campaigns, there are always some people who have problems with their campaign results. This means that all of the efforts were put into making an ad or a post that’s targeted at specific users. Still, nobody clicked on it which makes no sense because usually promoted posts have higher quality than regular ones. It can be because people are getting tired of seeing paid ads on platforms such as Facebook and Instagram.
If you get the same results as the person above, check how much your competition is spending on ads and stay under their budget. If you don’t want to spend a lot of money on ads but still want to gain profit from them – try targeting users who will be interested in your product and not people with too broad interests (example: if you promote a remote control car, target people who love cars or kids instead of all users). Take notes when using Instagram promotion so it’s easier for you when planning your next campaign so nothing goes wrong again.
Above are three types of Instagram promotions that are popular among companies at the moment. Before deciding what would work best for your business I recommend trying out two or three different options. I hope this article helped you with some knowledge about Instagram ads and that it isn’t as confusing for you now as it used to be.
I recommend you try out 2 or 3 different types of promotions to see what works best on Instagram.
If you don’t want to spend too much on ads, I suggest using the tactic mentioned above to create your content for marketing purposes. If you get the same results as the person in this article, try targeting users interested in your product and not people with too broad interests. Remember to take notes when using Instagram promotion so it’s easier for you when planning your next campaign so nothing goes wrong again.
Are promotions not working on Instagram?
If your campaign isn’t working or bringing you results, you may need to change how it is done. Try finding the problem in each separate part of your advertisement and make a decision – do I want more likes/impressions or do I want more clicks? For example, if people are clicking but they aren’t changing their behavior (clicking doesn’t convert) then maybe you need to change something in what’s being advertised so that people click only once instead of two times.
If your budget allows for changing your target audience then maybe it’s time to do that as well – in most cases, advertisements don’t work on Instagram because you’re targeting a completely wrong audience. It takes time and experience to find out the best audience for your ad but after that Instagram promotion will work like a charm.
Conclusion
Instagram promotion is not an easy task, but if you plan on doing it right, have patience. It takes time, lots of effort and the right audience that will eventually bring you tons of results. This bot was created to help users figure out how much they should spend on Instagram ads so they won’t spend too much money for no reason.
Because this topic can be quite confusing, I have tried making this guide as short as possible, so people don’t get overwhelmed by information. Hopefully it’s helpful if you are thinking about promoting on Instagram or any other social network. Again, I highly recommend everyone to check out this software because it’s completely free and requires nothing from you – no payment info required!
It should only take a couple of minutes to get started because you don’t need to make an account, but if you decide to create one it will be your main way of getting help and support from the bot. If you’re interested in how we came up with this bot, just read this article where I explain it all and why we created it.