How Companies Use Automation and Artificial Intelligence for Marketing

Most of us have heard of artificial intelligence before. But the burning question is how we can use artificial intelligence to automate the market process? Generally, artificial intelligence is a beneficial technology that is advanced to mimic human intelligence.

Besides, it covers a significant range of best capabilities such as image and voice recognition, semantic search, and machine learning techniques. Essentially, it’s among the hot topic currently in the market, covering a wide range of various technologies. This article has reviewed practical and powerful ways that companies are using artificial intelligence to automate market processes.

1.  By creating a more competent sales procedure

We have moved from the old days of ineffective sales technologies such as pestering prospect clients via cold-calling and picking the trusty yellow pages. Clients’ lives are currently influenced by the widespread of different media TV ads to social media.

If you want to tailor your specific problem-solving solutions, create a powerful sales message that reaches customers’ right time and on the right platform. And through adding artificial intelligence to CRM, you have already solved this problem.

AI systems will enable natural learning as well as voice input like Alexa and Siri. And this allows CRM to automatically answer client’s queries, identify new opportunities and solve their problems for the sales team. Admirably, even some CRM can multitask and eventually handle more of such functions.

Generally, AI is making essential changes in the market process to deal with consumers appropriately, harnessing employees’ talent, and gaining faster access to data for better use. Further, it will ensure clients will no longer get offered services and products that are unsuitable.

2.     Offering personal touch using chatbots.

AI developments have entirely changed the customer’s expectations. Besides, many companies and business people are becoming much sophisticated with AI capability in effectively capturing attention.  Generally, chatbots are specific computer programs from AI designed to simulate comprehensive conservation with human users over the internet.

Essentially chatbots are actively taking on some vital responsibilities which come with running the online business. This is precise when it comes to implementing tasks for marketing and operations. Further, chatbots can automate the order processes and are a low-cost and effective way of offering customer service.

Often when clients are browsing online, they are probably logged into specific social media platforms like Facebook. And with this in mind, companies get great chances to utilize messenger functionality for confirming orders or preferably offer instant online support.

Also, it possible to actively integrate the chatbots with shopping carts. The more shopping cart that youR specific chatbot supports, the more prospects customers it has. Essentially, the chatbot offers valuable client supports for the market process.

3.    Enhancing recommendations for customers

Many brands can efficiently and intelligently scan via petabytes of information to predict client behavior using artificial intelligence. And provide helpful and relevant recommendations to the individual consumers.  Besides, this intelligence level is essential in delivering a practical and personalized shopping experience for the customers.

Many companies desire to bring the perfect offline shopping experience to the online space by providing clients with a seamless way of discovering the products they are looking for. AI is being put to excellent use in offering personalized recommendations to the subscribers depending on their preferences. Many businesses are expecting this to enhance at a quick rate come next year.

Besides, the recommendation process is widely practiced by companies to aid consumers find an excellent solution. For example, some companies make clear recommendations to their users based on past purchases and sites. On the other hand, Netflix makes movie and TV recommendations depending on its user’s interactions with various categories such as comedy, drama, and action.

4.    Programming AB targeting

Generally, programmatic ad targeting is effectively automating parts or all of the ad-buying procedure utilizing software-driven technology. Besides, the traditional selling and buying ads method is a tedious, lengthy process that begins with talking to the salesperson. But the AI in modern marketing automates alternates that into a practical, simple automated process.

With info from websites and mobile applications you visited/used, the AI targets particular consumers that match specific businesses ‘ criteria or advertisers.  In essence, such criteria may be anything from gender, age, location, time, and many others related. However, if it does not match, the AI ad-purchasing system automatically will bid on the best impression to display the winning content.

Essentially, a good example is Facebook ads. This allows many advertisers and marketers to utilize analytics in digital marketing to create a custom profile to retarget and target their ads.

5.    Identifying unique target prospects

New AI technology is used to arm e-commerce businesses specifically with timely intelligence to solve their business issues such as lead generation. Besides, some companies offer AI solutions for marketing CRM and sales systems. Through specific software you choose in your company, AI will help get images that successfully generate fresh leads via capturing the info data, which shows the competition level.

Besides, without machine learning in a specific place and AI, the system might not be possible for such practices. Predictive marketing companies like Mitingo provide software like Getty. Getty can precisely identify high-quality customers and offers their sales team a very competitive advantage of winning new business.

6.    Creating new personalization level across multiple devices

Personalization is not new in marketing. Probably if you use Amazon, you already aware of what we are referring to. By increasing machine learning technologies and artificial intelligence, deep personalization levels have penetrated in fast–growing marketing processes.

However, the AI base personalization for the market process takes a multichannel approach. And the new AI engines like Boomtrain are currently sitting on top of many consumer touchpoints aiding businesses to analyze how their clients are effectively interacting online.

In essence, whether it’s the website, mobile application, or email campaign, AL is beneficially monitoring channels and devices to create universal client views. As we all know, a unifying consumer view enables companies to deliver a seamless client experience across every platform.

For example, when a client is browsing about an iPhone case on your specific website, he/she will eventually receive a push notification informing them concerning a flash sale for the iPhone case. And they will directly purchase their phone, saving a lot of phases for both parties.

7.    Generating sales via wearable technology

We are all aware of the essential role played by the mobile platform in our businesses.  Some wearable technologies can define your taste, see your product’s view and automatically recommend personalized products through AI. Besides, if you begin adding physical data like measurements, statistics, pupil dilation rates, recommendations level can get tailored unbelievably.

Some companies are already using AL technology and promising to revolutionize a consumer shopping experience by making it cashless. Meaning their consumers no longer require to take out their wallets. AL integration is at the core of further development as the companies enhance the experience with consumer data.

8.    Localizing the consumer experience

With the quicker growth of AI in current days, the Wayblazer effectively offers a solution to specific companies targeting to generate fair revenue via hotel bookings. Through integrating IBM’s Watson with its natural capabilities, a business can beneficially personalize the local recommendations for clients.

AI is also used to expand the companies to another level where their consumers can type in adventures, and it will offer the best solutions such as: “where can I visit for my honeymoon”? AI systems give personalized recommendations for the local insights and points of interest that never existed in the market.

Generally, initialing the results means that much overwhelming information that travelers are frequently presented with is eradicated. And this allows the consumer to make quick decisions with more confidence.

9.    Combating counterfeit products

When browsing via large online companies, it might be difficult for someone to identify counterfeit products and services from third-party sellers. Once a consumer purchase’s a product that appears to be legitimate though performing poorly, it can eventually leave a negative or positive impact on his/her perception of the brand.

AI technology draws on data from many online marketplaces, analyzing it to determine counterfeit products. It is an effective and fascinating way of effectively utilizing artificial intelligence to tackle such painful issues of counterfeit products and services.

Further, this technology still aids in adding a layer of protection for the brands by adopting studying algorithms to spot any counterfeits products. And aid companies in understanding how customers are discovering their services and products.

Recently, many companies are using AI to help clients claim any company to remove the shady counterfeit merchandise. Some of the factors used are products a company sells, posting rate of specific accounts, and potentially fake reviews on particular listed items.

10.    Enhancing dialogue systems

Some companies have already started applying AI to such everyday matters with dialogue systems, like natural language understanding, speech recognition, and question answering.  AI can effectively solve this issue of answering questions mechanically by leveraging the content within their website pages like customer reviews and product descriptions.

For example, a client might ask,” how many USBs come with a laptop?” The AL offers new and beneficial opportunities for companies to engage with their customers in answering such questions.

11.    Working with brainy agents.

Artificial Intelligence is at brilliance companies are hugely benefiting from it. New brainy agent negotiation systems have already become famous tools utilized in companies following artificial intelligence’s recent development. Besides, there are automated agent can perform to increase your productivity in your company. First is offering institutional infrastructure, matching sellers and buyers, and facilitating transactions.

In essence, agents are fully automated and got complete control of their actions. Further, they got their specific communication language. Essentially, they can utilize their initiative like generating theory targets and reacting positively to their environment.

12.    Bridge the gap between privacy and personalization

User privacy has been popular and hot topic in current years, with its necessity considered powerful than ever. Besides, many brands actively struggle to take security, transparency, and honesty to a new level. But to eventually achieve it, companies cannot abandon user personalization since it plays an essential role in every successful business.

So how can companies tackle this matter?  The practical solution lies with artificial intelligence.  AI is making users more comfortable sharing their data to promise that they will receive something beneficial in return.

For example, once Google accesses your account, it sync’s your emails, calendar, and search habits.  Companies are also applying such process dairy to their customers. The recent shopping assistant is putting your day-to-day schedule first and also aids with everyday house chores.

In this case, AI enables companies to offer excellent experiences throughout customer’s day and physically perusing that specific store. And in such an experience, customers are happy to share their precious details typically. This is an excellent example of how AI is bringing a gap between privacy and personalization.

13.    Solving fake reviews

Any experienced businessman can tell a painful story concerning receiving fake appraisals for their brand. Customers are flooded with the abundance of advertising dairy, which may become overwhelming and often delay decision-making. When a customer buys your product and gets a positive experience, he/she will end up purchasing the product again.

According to recent research, about 90 percent of respondents who eventually recalled reading the online reviews say that any positive review affected purchasing decisions. While 86 percent of purchasing decisions get influenced by negative online reviews.

But what about when these reviews are fake? Artificial Intelligence can entirely solve this problem. When it comes to creating fake reviews, it is widespread in many services and sites. This is a frustrating process of disseminating or creating a deceptive or false review that reasonable clients will believe in getting neutral and trusted third–party testimonials. As a result, many companies are using AI to fight back fake reviews by emphasizing helpful and verified reviews.

The AI machine system is designed to ensure that verified consumer purchase reviews’ weight and prominence are increased.  Further, other companies are also using AI to review many characteristics like rating to detect fake reviews continuously. And this will completely automate the market process by building the customer’s trust.

14.    Creating an “assortment intelligence’ tool

In many cases, customers are forcing companies to change their pricing schemes. Thus, it is authoritative that multichannel companies apply flexibility to their price structuring to retain their consumers. However, AI came to make everything more accessible and more beneficial as well.

Many co-operate, turning to artificial intelligence, a tool that facilitates an unprecedented level of 24/7 valuable and visibility insights to competitor’s merchandises assortments. In this case, a business can eventually monitor its competitor’s product mix that can be segmented by brand, product, and percentage of overlap.

Besides, this tool even offers businesses the helpful capability to quickly adjust their pricing and products-mix with high accuracy. Virtually, an impressive competitive benefit is that it provides complete visibility to what products are being provided in the market. The intelligent software put companies in a powerful position to eventually make specific planning and assortments decisions and track their business impacts.

15.    Creating consumer-centric search

AI software is used to organize, tag, and visually research content via labeling video and image features.  In other words, AI technology provides a company with a competitive edge, which is also accessible to businesses and developers of any budget and size.

In this case, many companies use this technology to enable users to select any item in a photograph online and ask their seller to surface that specific item utilizing image recognition software.

Further, AI enables shoppers to find matching products and discover complimentary merchandise, whether color, fabric, size, or even brand. Essentially, the visual capabilities of this software are genuinely excellent. You will love how your customers can easily find their desired products using AI, meaning they don’t have to go around several shopping centers to purchase a particular product.

For example, a customer might like a friend’s new pair of gym Nike’s or dress. And using AI, such customers will use visuals to get similar items in shopping centers in a more accessible way. Essentially, this how customers’ shopping experience is enhanced.


Artificial intelligence is seen to advance everyday developments such as online consumer support interactions, financial facilities fraud detection, and retail purchase predictions. AI is an effective and beneficial process trying to make our computers act and thick like human beings.

And as the technology is advancing day after another, we also need to develop with it when it comes to our companies, businesses, etc. Besides, this technology influences the marketing process in different and beneficial ways, leading to a significant breakthrough in many companies, industries, etc.

Further, it is altering industries from manufacturing to financing with new processes, products, and capabilities.  All-around artificial intelligence is improving lives quickly, and in some cases, it will even save lives. Without further ado, I have deep-researched the responsible and beneficial ways companies are using artificial intelligence to automate market processes successfully.

Gene Botkin

Gene is a graduate student in cybersecurity and AI at the Missouri University of Science and Technology. Ongoing philosophy and theology student.

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